Stigma Impacts All of Us

Stigma isolates people who use substances or have substance use disorders. It is also one of the biggest barriers to recovery for people dealing with substance use disorder.

Challenging Stigma about Substance Use Takes Understanding & Education

We all need to be part of the solution to reduce stigma and help to share the stories of those around us who use drugs or other substances. Let’s learn about Jeff!

We Are Jeff:  This video tells a story built from real facts about the people in our community who are impacted by drug use. Jeff's story highlights the harms related to opioid use or perhaps other substance use, like alcohol. Jeff’s story helps us to understand how his journey could be that of your friend, your neighbour, or co-worker. It could be your story. Jeff’s story shows us that we all have a role to play in improving the opportunities for everyone to live free from the harms of drug use. Ask yourself, “How can I support other people like Jeff, and be sure to see the person not the illness?”

For more stories from real people in Windsor and Essex County, visit Label Me Person, a local anti-stigma education campaign.


Talking about Substance Use: Why Do Words Matter?

Sometimes the words we use to describe substance use can unintentionally contribute to negative attitudes and stereotypes that can be hurtful or negatively affect those who use substances and their families. These words shape opinions, create negative stereotypes, influence how people are treated, and can stop people from getting the help they need.

Try to use neutral words when talking about substance use. Language is a powerful tool in our community.

Instead of… People hear... Try...
Addict, drug abuser, junkie, alcoholic, druggie, user, etc. "It's all your fault and people only see you as an "addict". You're not even a person in my eyes. There's no hope for you." Person who uses substances
Clean/Dirty needles These words suggest that substance use has something to do with cleanliness and are not accurate medical terms. New or sterile/Used needles
Relapse/Lapse "You're a failure and went back to bad habits." This language can be shaming and discourage people from getting support. Resumed using substances
Someone is clean "When you don't use substances you are good/clean and doing the right thing." This language has a moral judgement. Substance-free, not using, 
Abstinent
Someone is dirty "When you use substances, you're filthy/dirty and doing something wrong." This language has a moral judgement. Actively using, 
Using substances
Methadone maintenance/ Opioid replacement "Aren't you just replacing one drug with another?" This language does not support different treatment options. Medication assisted therapy, Treatment 
Drug or Substance abuse/misuse   "What you're doing is wrong! You're making bad choices." This language suggests that people who use substances deserve punishment instead of support.  Substance use 

Adapted from the AIDS Committee of Windsor, 2017

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